Okinawa has announced that it has sold over 1000 units of its scooters within a month of resuming operations post the government relaxing rules on economic activities. The brand has managed to achieve these sales with 60-70 per cent touchpoints operational out of the total 350+ dealers. The company partially resumed operations across dealerships on May 11 with twenty-five per cent workforce and strict safety measures for Covid-19 prevention.
With the ongoing situation as it is, the company issued an advisory to its dealership network on maintaining safety measures as they resume operations. The brand has been taking all the necessary precautions in terms of the safety of its stakeholders. All the products are sanitized before getting dispatched from the assembly at the manufacturing unit and dealer partners sanitize post receiving the products at the dealership. To ensure the safety of the customers and dealers, proper thermal screening is conducted at all the dealerships.
Speaking about the milestone, Jeetendra Sharma, MD, Okinawa said, “We have witnessed a good demand in the market for electric scooters. We have retailed over 1000 electric scooters despite limited dealerships operational during the current Covid-19 outbreak. This has indeed encouraged us, as we understand that the market is gaining its strength back. We also anticipate that, due to Covid-19 outbreak, a lot of people would want to avoid using public transport, which might increase the demand for new vehicles for Personal Mobility. With the increasing awareness around the economic viability of electric vehicles, we might witness a sharp inclination towards EVs among the buyers,”
Okinawa further plans to accelerate its marketing activities to spread awareness about EV adoption. Okinawa also announced a hike in dealer margin from eight per cent to eleven per cent to enable its dealer network to make more profits in the current scenario. Bike-makers and car-makers are opening up their physical dealerships once again, and are seeing a fair amount of people walking in.
Watch our video of what Hyundai dealerships are doing to keep you safe here.