Matter Group, has officially launched its mission, Aerathon Bharat, from the iconic Statue of Unity today. Aerathon Bharat is the electric mobility group's ambitious mission towards achieving no emissions. This extraordinary journey spans 25,000 kilometres across 25 states, traversing India’s diverse landscapes — from coastal plains and rugged mountains to bustling cities and serene villages.
Kicking off in Gujarat, the journey will pause at numerous cultural and environmental landmarks, celebrating India’s rich heritage and natural beauty. The ride showcases the versatility and new experiences offered by electric motorbikes, serving as a platform to promote sustainable mobility, engage with local communities, and raise awareness about the pressing environmental challenges we face. Through this journey, Matter aims to highlight the tangible effects of climate change — such as shifts in ecosystems, rising temperatures, and the loss of biodiversity — especially in rural and remote areas. The ride will also celebrate local changemakers and organisations dedicated to sustainable practices, fostering meaningful dialogue and collaboration with them. Each stop along the route will include community interactions, where Matter will advocate for eco-friendly initiatives, such as embracing electric vehicles, reducing carbon emissions, utilising renewable energy and safe riding following the traffic rules.
Matter is also a partner of NITI Aayog’s Shoonya - Zero Pollution Mobility Campaign, and the Aerathon initiative is supported by impact-led organisations like Earthday.org.