After remaining shut for more than two months, Ferrari was the first manufacturer to resume its operations in Italy following the safety guidelines issued by the government. Now the brand has reopened its museum in Maranello and Modena. The museum resumed its operations from May 18 and is now ready to welcome visitors. Ferrari also has kept the safety of the staff and visitors as the primary concern and has framed certain rules and regulations for them which is inspired by its “Back on Track” programme.
The new set of rules and regulations under this programme strictly adhere to the norms of social distancing and hygienic environment. Ferrari has installed thermal scanners in the museum premises to monitor the temperature of the visitors and if it’s outside the normal level, it gives them the option to reschedule their visit. The floors are marked to ensure social distancing and wearing of masks has been made mandatory. It also facilitates an online reservation system for the tickets and has allowed only a certain number of visits as per time slots to avoid any kind of overcrowding.
Before the lockdown was implemented, exhibitions like Ferrari at 24 Heures du Mans, Hypercars and Grand Tour were major events to draw visitors' attention towards the museum. The objectives behind the exhibitions like Ferrari at 24 Heures du Mans was to celebrate seventy years of Ferrari’s victories in the world’s most famous endurance race. The visitors in the exhibition got the privilege to witness all the thirty-six wins recorded by Ferrari at the French racetrack, and also got to witness the famous cars that competed in them. The Hypercar exhibition also showcased the Italian marque’s technological evolution through models like the GTO, F40, F50, Enzo and LaFerrari, which were on display. Another major exhibition in the museum is the 90 Years - Scuderia Ferrari and the complete history behind this iconic team’s exploits in motorsports.
Ferrari will also be offering a special privilege to the frontline healthcare workers who visit the museum, by allowing them free visits and discounted tickets to their family members for the remainder of 2020.