The coronavirus pandemic has caused an unprecedented turmoil in the global automotive landscape. A month and a half after the lockdown was announced, restrictions are now being eased in a staggered manner, allowing manufacturers and dealerships to resume operations in certain regions. That said, carmakers are coming up innovative solutions allowing customers to buy a car, without even having to stepping out of the house. Ford India too has introduced one such measure.
Dial-A-Ford is the American carmaker’s new initiative incorporating enhanced engagement processes and policies related to sales and service that will be centrally controlled via the helpline 1800-419-3000. It will allow customers to connect with a Ford sales executive, book a car, take a test drive and even get it delivered – everything from home. For existing customers, the helpline will organize pick-up and drop services along with online consultations. Regular updates about servicing and digital payments are also a part of the new roadmap.
There are some service and warranty benefits too:
1) Free service for Ford customers till June 30
2) Free warranty extension till June 30 for those with warranties expiring between March 15 and May 30
3) Price protection for customers who booked a Ford before April 30
Customers can benefit from these services from their homes, offices or any other preferred locations. Enhanced hygiene practices will be exercised as well. All Ford dealer personnel and customers will have to wear face masks and gloves at all times while anyone who enters a Ford dealership will have their temperature checked. Social distancing rules will be enforced in all customer interactions and all Ford dealerships will be disinfected three times a day.