The Altroz was Tata’s first weapon in the premium hatchback segment. Launched in January 2020, the Altroz competes against the likes of the Hyundai i20, Maruti Suzuki Baleno, and the Volkswagen Polo. The Tata Altroz is built on the ALFA platform, and is still the only hatchback in India with a 5-star GNCAP rating! Over the last year or so, Tata has fortified the Altroz lineup with the i-Turbo and more recently the #Dark Edition, which might have further boosted sales.
Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors said, “We are pleased to share that we have crossed a major milestone during these challenging times and are grateful for the constant support and loyalty of our customers and partners. The Altroz occupies a pride of place in our New Forever range offering a wide variety of options in the premium hatchback segment. With multiple achievements in its kitty, the Altroz reflects true international standards of safety, design, performance and overall experience. The feat of the 1,00,000th rollout today, is yet another testament to the success of the Altroz in a challenging segment like premium hatchback. From becoming the official partner in IPL 2020, to being the lead car for some of India’s most prestigious marathon events, to becoming the fitting choice of reward to our Olympians this year, the Altroz has won everyone’s hearts. With increasing recognition from Indian consumers and earning incremental market share, we are confident that Altroz is poised for even more success in the future.”
The Tata Altroz gets a lot of things correct. The design is crisp and fresh, giving it a strong presence. It offers you a choice of engines which produce a healthy amount of power without burning a hole in your pocket. The equipment list is loaded to the gills with some very cool features on offer, like ambient lighting, and the Harman Kardon sound system. However, the talking point of the Tata Altroz has to be its 5-star GNCAP safety rating, and if its sales figures are anything to go by, it highlights the fact that Indian consumers finally have access to safe cars without needing to break the bank.