Maruti teased us with a sketch of the upcoming S-Presso today and the rival to the Renault Kwid is all set to be launched this festive season.
The car has a boxy and upright stance while being very compact. It has a front fascia similar to the outgoing Brezza including the grill along with some plastic cladding on the side to make it look tough.
The S-Presso will compete with the likes of the Renault Kwid which managed to capture the imagination of the car buyers, even in rural areas of the country. It will be stacked between the Alto and Celerio in Maruti’s lineup. We expect it to be priced between Rs. 3.5 lakh to 4.5 Lakh.
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Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, “Today's youthful customers desire a reflection of their personality in the products they own. Our internal research suggests that the criteria of buying a car for the youth, apart from affordability, acquisition cost and maintenance, now also include design and aesthetics. With mini SUV S-Presso, we offer a unique, premium, feature-rich and bold car that will disrupt the entry car segment in the country.”
Also read: Our feature story on the Hyundai Santro
Words by Karan Singh