Hyundai India has flagged off the fifth edition of the Great India Drive today from its spanking-new headquarters in Gurugram, Haryana. The Great India Drive is a concept by Hyundai that aims to capture the essence of some unique places, the people and the stories behind them, keeping in mind Hyundai’s vision of ‘Progress For Humanity.’ The theme of this year’s edition is to cover interesting stories about places and people who have contributed immensely to the better development of India for future generations. As part of the Korean carmaker’s 25 successful years in India, the Hyundai Great India Drive 5.0 will take place over 25 destinations across the nation.
As part of the company’s global vision of ‘Progress for Humanity’, Hyundai has also announced initiatives with an emphasis on sustainable development for local road safety. Working in tandem with Yash Garg, Deputy Commissioner, Gurugram, the initiative will focus on the development of ponds in Sohna, Farrukhnagar, and Pataudi, which will help in replenishing 93 million litres of groundwater on an annual basis. Hyundai has also announced the ‘Dhyan Do’ road safety campaign which will focus on the safety and healthcare for public and private transport drivers.
S. S. Kim, Managing Director & CEO, Hyundai Motor India Ltd (HMIL), said, “Over the last 25 years HMI has played a pivotal role in introducing modern & advanced technologies that have helped realize the vision of Progress for Humanity. Our endeavour is to connect people with quality time by introducing innovating solutions built on three pillars of Intelligent Technology, Sustainability and Innovation. In its fifth iteration, the Great India Drive will continue to capture unique moments and journeys across India as it depicts India’s progress and the people and places that have contributed towards this progress. As frontrunners in introducing modern & advanced technologies for new generation customers, our segment leading products Creta, Venue, Alacazar and i20 N Line are set to create new and unique moments in the fifth chapter of Great India Drive.”
Our companion for the Hyundai Great India Drive 5.0 will be the new i20 N Line. We’re going to be meeting people from the motorsport fraternity who have dedicated their time, money and resources to developing the sport in India, pushing the boundaries technically and grooming young and diverse talent. Stay tuned to our social media for updates. Till then, do hit up our YouTube channel for our Gone But Not Forgotten series of the original tall-boy car — the Santro!