Premium luxury car reseller, Big Boy Toyz (BBT), has now integrated a virtual reality (VR) tour of its showroom into its recently launched smartphone app, a first in the country. The 360-degree view VR tour will be available in both photo and video format. The company aims to further accentuate its customers’ digital experience through this feature.
The BBT app has been available on both iOS and Android since early September this year and now has 10,000 active users. With contactless experiences coming to the forefront, BBT now brings you as close as virtually possible to its luxury and exotic car listings. The showroom tour currently features cars like a BMW Z4, Lamborghini Gallardo, Mercedes-Benz S-Class, among various others.
“We are followed by more than 4 million users on social media and about 1 lakh users visit our website on a daily basis, while only a fraction of this number has seen or visited our grand showroom in person. We get so many messages where people wish to see our showroom but couldn’t due to the lockdown and social distancing norms. With this striking feature, we can virtually represent each car in our showroom and give them a 360-degree view of what they want to purchase. This helps in speeding the buying decision and customers feel confident”, said Jatin Ahuja, MD and Founder at Big Boy Toyz.
Apart from the VR tour, the app also offers various features such as buying and selling premium cars, with features like ‘sell your car in under 29 minutes’ along with some amazing deals on wheels that you’ve always dreamt of. You can find the Big Boy Toyz app for download here on iOS and Android.