Volkswagen unveils ID. EVERY1 Concept: An entry-level EV
Volkswagen ID. EVERY1 concept is a European car made for Europe. Does it have relevance for India?;
€20,000 for the European marketVolkswagen has pulled the curtains off its latest electric vehicle vision with the ID. EVERY1 concept, a compact all-electric model designed to make electric mobility accessible to the masses. Revealed as a successor to the e-up!, this concept car showcases VW’s MEB Entry platform, blending quirky design with practical innovation. It is slated for a 2027 production launch.
Volkswagen ID. EVERY1 details
The ID. EVERY1 is small but intends to appeal to a young urban populace. Built to seat up to four passengers, it offers 303 litres of cargo space with the rear seats up. Powering this pint-sized EV is a modest motor delivering up to 93bhp, and a range of around 250km. While interior images are still under wraps (only sketches have been teased so far), VW hints at a characterful design philosophy that echoes the charm of icons like the Beetle, reimagined for the electric age.
This is what the interior of the Volkswagen ID. EVERY1 may look like
Volkswagen ID. EVERY1’s vision
Volkswagen’s mission with the ID. EVERY1 is to democratise electric mobility. “Since the Beetle, Volkswagen has been enabling affordable mobility for millions with compact and likeable cars,” the company stated. This concept builds on that legacy, aiming to accelerate the shift to zero-emission driving without breaking the bank. By leveraging the scalable MEB Entry platform, VW is positioning the ID. EVERY1 as an entry-level EV that doesn’t compromise on quality or appeal, targeting young buyers and city dwellers alike.
The ID. EVERY1 has a targeted price €20,000 for the European market when it will be launched
Volkswagen ID. EVERY1’s relevance to India and price
In India, where urban congestion and rising fuel costs are driving demand for compact, efficient vehicles, the ID. EVERY1 could strike a chord. But with a target price of €20,000 for the European market (approximately ₹18 lakh, before Indian taxes and duties), it would be a little too expensive for the Indian market. The possible approach may be for this concept to inspire a localised version tailored for Indian roads, similar to how the MQB-A0-IN platform is a localised version of a global platform. That could be the way VW and its Group offer an affordable electric alternative to the country’s growing EV-curious middle class. For now, it’s a tantalising glimpse of what’s to come.