Turtle Wax makes its India debut

Turtle Wax, the Chicago-based car care brand has announced its entry into the Indian markets. The brand has a complete range of appearance products for cars and bikes.

Turtle Wax is a family-owned business based in Chicago. It was founded by Ben Hirsch in 1944 who invented – Plastone, which was the world’s first liquid auto-polish. Later in 1946, he renamed it to Turtle Wax which then became an iconic brand and emerged as a household name in more than 120 countries around the world.

Offering the best in class products, Turtle Wax is ready to enter the competitive Indian market by launching an extensive range of products. From the buzzworthy, detailer-favourite hybrid solutions ceramic range to the quick & easy range designed for novice users, Turtle Wax will make cars look great and protect it from the difficult Indian climate. The company also plans to add its innovative professional series and ceramic coating range to the existing portfolio as it gears to partner with OEMs across the country.

Speaking about Turtle Wax’s India launch, Denis John Healy, Turtle Wax’s Executive Chairman, (and Hirsch’s grandson) said, “Our entry into the Indian market adds a fantastic new chapter to our history. We are thrilled to be here and offer our world-class product suite to weekend warriors and enthusiasts alike. India is unarguably the most vibrant and diverse automobile market in the world. This country not only holds great promise for the business but is of strategic significance to our global trade channels. We are keen to adapt and invest in India’s people and their car care culture more than anything else. With the most innovative global products, we are confident of Turtle Wax’s position as one of the leading car care brands in India.”

Sajan Murali Puravangara, Country Manager and Director of Turtle Wax Car Care India Pvt. Ltd. said, “Turtle Wax is undoubtedly one of the most recognized and preferred brands across the world in the car care domain. We have entered India with the launch of a complete range of products to give our customers the flexibility and options they seek – some of our products are genuinely tailored for India and Indian car care challenges. While we have multiple distributors across the country, we also plan to set up Turtle Wax branded loyalty detailing stores to provide our variety of innovative services and products for personalized customer selection. We are looking forward to raising the bar on existing standards of car care and exceeding the expectations of Indian consumers.”

Turtle Wax is also planning to bring its love for road trips, vintage cars and car shows to India with a series of events/videos that will be announced in the coming months.