Triumph gears up for ‘Ride for Freedom’ with the Smile Foundation

Triumph ‘Ride for Freedom’ on August 15, 2018

Triumph Motorcycles India with the Smile Foundation are gearing up for a ride to support the cause of Girl Child Education. Triumph is getting riders together for ‘Ride for Freedom’ to commemorate the 71st Indian Independence Day on August 15, 2018 across 16 cities.

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“It is a proud moment as an Indian to be a part of this Freedom Ride for such a noble cause. In a country like ours, where the female population has limited access to education, it is imperative we create opportunities for growing girl children to learn, grow and evolve. Through these rides, our objective is to create awareness and help children receive quality education, I am certain that this year too, like every year, Triumph enthusiasts will support this cause wholeheartedly.” Said Mr. Shoeb Farooq, General Manager, Triumph Motorcycles India.

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In an effort to bring together riders, Triumph is trying to reach out to their 5000 customers and beyond. This is to support and donate towards the Smile Foundations area of Primary education for the Girl child. This is not the first time Triumph has extended their hands towards such a cause. In the past they have successfully sponsored the education of more than 200 girl children across various communities.

The campaign has been called the #SheCanFly campaign. It is a ride that will be flagged off and flagged down at Triumph dealerships across cities.

Read the full  press release:

Triumph Motorcycles and Smile Foundation ‘Ride for Freedom’

Pledge to support girl child education on Independence Day, to organize rides across 16 Indian cities

10 August 2018, New Delhi:  Continuing with the Triumph tradition of getting riders together for a good cause to commemorate the 71^st Indian Independence Day, Triumph Motorcycles India is gearing up for the ‘Ride for Freedom’ on 15th August across 16 cities in India. In the true spirit of Independence Day, Triumph Motorcycles India and Smile Foundation have come together to support the cause of Girl Child Education.

The iconic British bike maker is reaching out to its 5000-strong customer base and beyond to get participants to donate towards Smile Foundation’s contribution in the area of primary education. In the past, Triumph has successfully sponsored the education of more than 200 girl children across communities.

Spearheading India operations Mr. Shoeb Farooq, General Manager, Triumph Motorcycles India, will be flagging off the ride from New Delhi. He said, “It is a proud moment as an Indian to be a part of this Freedom Ride for such a noble cause. In a country like ours, where the female population has limited access to education, it is imperative we create opportunities for growing girl children to learn, grow and evolve. Through these rides, our objective is to create awareness and help children receive quality education, I am certain that this year too, like every year, Triumph enthusiasts will support this cause wholeheartedly.”

“Education is the most important element of our upbringing and especially for women, as education empowers a woman towards a better life. We immensely appreciate the efforts taken by brand Triumph in partnering us to promote the cause of Girl Child- She can fly campaign. Through this initiative, we want to sensetize civil society and partner them in the process of empowering, educating and making our girl child stronger, to stand her own ground.” – Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation

The “#SheCanFly” Campaign ride will be flagged off and end at Triumph dealerships across cities.