Despite the slump in the global economy, Mercedes-Benz has clocked respectable sales figures in the first quarter of 2020. The German luxury carmaker ended the first quarter with worldwide retail unit sales of over 4.77 lakh cars.
According to a report released by Daimler AG, the phasing out of predecessor models and switch towards electrification had a strong impact on its overall Q1 sales, which are down by 15 per cent compared to 2019. However, despite the challenging situations, Mercedes-Benz cars and vans divisions made for a combined total of 5.47 lakh units in the first quarter.
However, there’s no respite from the ongoing battle against the coronavirus pandemic as of yet. In Europe, there has been a 16 per cent decline in sales of cars with the three-pointed star while the Asia-Pacific region has witnessed a decline of 17 per cent. In China, which is the brand’s largest market, the sales plummeted by a whopping 20 per cent.
Mercedes-Benz is also the leading luxury car manufacturer in India, however, the local sales figures for Q1 haven’t been released by the company yet. But like most brands, it’s safe to say that the sales figures will be impacted negatively by the pandemic.