Mercedes-Benz gets its first AMG branded racetrack in Seoul, South Korea

The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication.
The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication.
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The AMG Speedway

The world’s first AMG branded speedway has opened in South Korea. The 4.3km long circuit has 17 turns. The Mercedes-Benz AMG Speedway is located 38 km from Ganganam district (remember Ganganam Style?) in Seoul. Mercedes-Benz is looking to expand its business in South Korea as it is a big market.The track in question is quite old. It was inaugurated in 1995 and is the first permanent racetrack in South Korea. Originally called the Yongin Motor Park. The racetrack played host to a number of events that included the Click Speed Festival and the CJ Super Race series. It is a smart move by the German manufacturer to adapt an old race track rather than build a new one.

The Everland Speedway

Samsung took over the track and rechristened it the Everland Speedway. The circuit closed in late 2008 for renovations. Racetrack designer Hermann Tilke came on board to make changes to the track which included a new eastern loop, previously used as a parking lot. Renovations completed in 2011, but the Samsung owned Everland Speedway opened only in 2013 due to disputes among the owners. Samsung threw the gates open for rental track for ride events, product launches and trackdays. Mercedes-Benz were the first to use the track for the launch of the A-Class back then. Fast forward to five years and the track is now the AMG Speedway. The pictures show the company’s ambitious Project One hyper car alongside the Mercedes-AMG GT R posing on the track and it will be interesting to see the laptimes and corner devouring capabilities of the former on the AMG Speedway. The track is to be used for launching new models, dealer training and other motorsport events.

Tobias Moers on the track

On the world’s first AMG branded race track, Tobias Moers, CEO of Mercedes-AMG GmbH said, “The AMG Speedway is the world’s first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets. The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand”.

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