Maxxis Tyres awarded the World’s Most Revered design award

Maxxis Tyres, one of the leading manufacturers of tyres in the world, came up with a radical idea in 2018. The concept was to actively detect different driving conditions and provide active signals to transform the contact area of the tyre, thus improving traction and performance. The tyre is designed to offer extra control for drivers to react to unexpected road conditions, the charging function provides electricity for the transforming process.

Speaking about the achievement, Mr Jason Hong, R&D manager, Maxxis Tyres said, “It’s a matter of immense pride for the entire Maxxis family. This feat highlights Maxxis strong leadership and excellence in producing world-class, globally acclaimed tyres. T Razr is a tyre developed for actively driving conditions and providing active signals to transform the contact area of the tyres. T Razr not only provides extra control ability to cope with unexpected road conditions but also enhances the traction performance, which also guarantees the car with more stable handling while accelerating, decelerating, braking, and cornering. On the other hand, it also improves the strength of the battery by restoring the power generated in driving. The award inspires us to further innovate to produce the world’s most enduring and smart tyres.”

The T Razr can change the contact area thanks to it being electromagnetic. It changes the aspect ratio of the tyre, which changes the tyre profile. This allows the patterns on the sidewall to act as the pattern on the tread. The T Razr also has fans on the rim which slide open when the inner tread is changing. This helps the tyre modulate air resistance, improving deceleration, braking and cornering. The fan can also help cool down the brakes by channelling air toward the discs.

The out of the box approach helped the company clinch the award over its competitors. Maxxis Tyres also received the 2020 Silver A' Design Award, a prestigious award globally. Tyre technology has come a long way from its humble beginnings, while it looks black on the outside, there is quite a lot of research and development going into each detail.