Hyundai’s new ‘Connected Sports Utility Vehicle’ to be called Venue
Hyundai seems to have changed its naming theme from cities or places to destinations. The Hyundai Venue aims to be the first such name, for cars targeted to a younger audience
Hyundai seems to have changed its naming theme from cities or places to destinations. The Hyundai Venue aims to be the first such name, for cars targeted to a younger audience
Hyundai today announced the name of its new ‘Connected’ SUV: Hyundai Venue. Hyundai’s naming theme for SUVs has typically been a city or place, such as the Hyundai Tucson or Santa Fe. However, this time the name references a destination where people want to be seen. In this case that translates to inside the vehicle.
Hyundai claims the Venue embodies the characteristics of ‘the place to be – The Third Space’, en route to the final destination, wherever that may be. Also, in keeping with the youth, this space should be trendy, unique, stylish and perfect for Hyundai’s newest connected SUV.
Hyundai says the Venue aims to create quality time and ease of life in the third life space of customers by always being connected while they are on the go.
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