Hyundai to boost sales digitally through the 'Click to Buy' initiative

Hyundai Motor India today launched its online automotive retail initiative called ‘Click to Buy’. The new version is Hyundai’s end-to-end online car buying digital platform for its customers.

‘Click to Buy’ is designed for end-to-end online retail of Hyundai cars making owning a new car – contactless and safer. With ‘Click to Buy’ Hyundai is offering access to its complete range covering all stages of the purchase journey. The initiative will offer features such as –

• Full-spectrum car buying journey

• On-road prices

• Dedicated sales consultants

• Online finance options from banks

• Loan approval for pre-approved customers

• Deal codes for customers with additional benefits

• Online promotions

• Estimated time of delivery for car purchase

• Online test drive booking of sanitised cars

• Home delivery of fully sanitized cars.

Speaking about launching the ‘Click to Buy’ initiative on a digital platform, W S Oh, Executive Director – Corporate Planning, Hyundai Motor India said, “Hyundai has always been a technology leader in the automotive domain and has pioneered the online automotive retail space with India’s first end-to-end online platform ‘Click to Buy’. Aligned with our business slogan ‘Future Ready’, we are introducing the next generation of online car buying with ‘Click to Buy’ that enriches customer experience with first-in-industry features to offer a seamless and convenient online purchase journey. With the entire automotive ecosystem evolving around us, digital car purchasing platforms such as ‘Click to Buy’ will become the new normal”. He also added since the launch of Click to Buy, we have received over seven lakh visitors on the platform and have recorded over 15,000 registrations in two months.”

All Hyundai cars including the 2020 Creta and 2020 Verna are available on Click to Buy website and this would act as an additional sales channel for over six-hundred Hyundai dealerships