Ford Aspire facelift bookings open, to launch on October 4

Ford has commenced bookings for the Aspire facelift for an initial amount of Rs 11,000. Customers can book the car at all authorised Ford dealerships in the country. The compact sedan will be launched on October 4. The facelifted Aspire is likely to get the same engine options as the Freestyle.

The new car gets a number of styling upgrades like a new bumper with chrome bezels surrounding the fog lamps, newly designed grille and bigger alloys. On the inside, you get push button start, two USB slots beside the 12V outlet in the centre console and the floating 8-inch touchscreen infotainment with Sync 3 system borrowed from the EcoSport. Rest of the car remains untouched.

The updated Ford Aspire will challenge the segment leading Maruti Suzuki Dzire, Tata Tigor and Honda Amaze, which are priced at Rs 5.60 lakh, Rs 5.05 lakh and Rs 5.80 lakh respectively. All prices are ex-showroom, Delhi. The current Ford Aspire starts at Rs 5.71 lakh. Stay tuned for more updates.

Here is the full text of the press release:

Ford India has started accepting bookings for the latest version of its compact sedan, the New Ford Aspire at its authorized dealerships across the country.

Customers can book a New Ford Aspire by paying a nominal Rs. 11,000 at a Ford dealership. Combining Power, Style & Substance the New Ford Aspire is all set to delight customers with more than they expect.

The latest Ford compact sedan will be introduced on October 4.

“The New Ford Aspire has been tailor-made for those who don’t follow the crowds, desire beyond the ordinary and want more out of their car experience. They are driven by a desire to lead and make their own mark,” said Rahul Gautam, vice president – Marketing at Ford India.

The New Ford Aspire embodies the ‘Why Follow’ attitude of today’s young professionals who are confident and don’t compromise. They aren’t influenced by peers or society to make choices that are considered safe. Instead, they believe in making their own mark and stand by their decisions.

To bring this alive, Ford India is also partnering with National Geographic Channel for its upcoming series ‘Mega Icons’, featuring iconic personalities that embody New Ford Aspire’s Why Follow’ spirit.

 Starting September 24, the show will air at 9 PM every Monday with the first episode featuring Indian cricket team captain Virat Kohli. Politician & actor Kamal Haasan, former president of India – APJ Abdul Kalam, spiritual leader & Nobel laureate Dalai Lama, and social activist & India’s first women IPS officer Kiran Bedi will be featured in the subsequent episodes of this five-part series. 

 “With an abundance of style, power and substance similar to people featured in NGC Mega Icons series, our compact sedan – New Ford Aspire – celebrates people who didn’t follow the crowd and went beyond the ordinary. The partnership with NGC Mega Icons, therefore, is a natural extension of inherent values that New Ford Aspire promotes and we are confident that the show will inspire people to carve their niche, just like the new Ford Aspire,” Gautam added.