Euler Motors launches the Storm EV at ₹9 lakh

Euler Motors has launched their first four-wheeler SCV, the Storm EV. It comes in two versions - the TR 1250 and the LR 1250. Ex-showroom prices for the TR start at ₹9 lakh and the LR start at ₹13 lakh. The Storm EV comes with many industry first features focussed towards the driver’s safety and convenience. It will take on other EV SCVs like Switch IeV 3  and Tata Ace EV among other ICE counterparts. Let’s go deeper into the details of the Storm EVs. 

Euler Storm EV payload and range

Both the Storm EV TR and LR get a payload capacity of 1250kg. Where the TR gets a 8.2 foot loading deck, the LR gets a 10 foot loading deck. For both the variants, there are two chassis versions available - Normal and Armoured. Normal comes with a 2.5mm chassis thickness with 165mm tyres and Armoured comes with a 4mm chassis thickness along with wider 185mm section tyres. The different versions are to help with the different kinds of loads with the Armoured version having the ability to carry higher loads. 

The real-world claimed range for the TR is 140+ km and for the LR is 200+ km. The TR has two charging options - 3.3kWh which takes six hours to charge completely and the 6.6kWh which takes four hours to 100 per cent. In addition to this, the LR also gets a CCS2 public charging socket so that it can do intercity travels. The battery is a 30kWh unit and 30 minutes of fast charging can cover 100km worth of charge.

The battery itself is an AIS 156 certified battery pack with pressure vents for additional safety and is liquid cooled for consistent temperature. It is also IP67 certified in case the vehicle has to wade water. The entire battery unit is made in-house by Euler Motors. The housing of the battery has its own suspension to absorb micro vibrations and give it better stability.

Euler Storm EV power and features

The Storm EV generates 40bhp of peak power and 140Nm of peak torque. There are three drive modes as well that the driver can choose from depending on the need. Range mode helps in deriving maximum range; Thunder mode takes it to its top speed of 70kmph and helps in faster acceleration; Rhino mode aids in generating more torque to tackle hilly or difficult terrain with heavy loads. 

Euler has also equipped the Storm with many features to help it make a more compelling package. It is the first vehicle in the SCV segment to get ADAS, which gives an audible front collision warning. The 10.2-inch screen also converts into a display for the dash cam which records the journey, and it also has IR which gives it night vision technology which is helpful in the dark and increases the visibility substantially. The Shepard app on the owner’s phone can also monitor the dash cam live, essentially doubling up as a CCTV. Apart from this the app can also track the vehicle, its charge status, range and a lot more. The centre screen gets maps with Whatsapp integration so that the location shared by someone can directly be opened on the screen. The same screen doubles up as an infotainment screen and can play music, movies, games and more. Euler also gives 1GB of data on a daily basis for the driver to stream content or music. The LR also gets an air-conditioner. 

Euler Storm EV competition and cost of running

The Euler Storm EV directly rivals the Switch IeV 3 and the Tata Ace EV. The EV SCVs’ main advantage over their traditional ICE counterparts is cost of running. Euler claims a total annual running cost of ₹71,000, assuming a daily run of 140km; bringing the cost per km to ₹1.63. It will need to be seen what the real-life costs are once the deliveries begin in the first week of October.

This is only Euler’s second product launch since the company started in 2018 and they have sold over 6000 units in 31 cities so far. With the Storm EV they enter a stiffer segment with more established players, but also with more possibility. In my experience with the Storm EV, the overall quality was lacking the fit and finish with bits and pieces coming off already in the launch units. Though it has to be remembered that Euler is a much smaller company with much lesser production experience. The SCV space has become interesting with the recent launches of the Switch IeVs and the Mahindra Veero, which too will have an EV version soon and companies are now trying to lure buyers with more comfort and convenience based features, apart from the traditional load bearing capacity.