New Mahindra SUV logo revealed ahead of the launch of XUV700

Big news coming from Mahindra Automotive! It has revealed a new ‘twin peak’ logo exclusively for all of its SUVs, debuting with the upcoming XUV700. The new Mahindra SUV logo represents the idea of a dynamic new Mahindra and the older ‘Road Ahead’ logo will continue to feature on commercial and farm vehicles.

New logo design

The new logo, which was revealed online, has two peaks to imitate the alphabet M resembling Mahindra and Mahindra and it will emphasize the brand’s statement ‘explore the impossible,’ the ability to take new challenges. The new logo also represents the evolution of Mahindra Automotive, which has been carried forward by its SUVs lineup at the forefront, hence the new logo will only be present on the SUVs.

Other than the SUVs, Mahindra is also planning to freshen up the feel and experience at the customer touchpoints, hence, the dealerships will also get an overhaul with the new theme, dominated by a charcoal colour with grey and red accents.

Pratap Bose, EVP and Chief Design Officer, M&M Ltd. said, “The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control and security, taking your world with you. It brings a fresh dynamism as an exciting new era unfolds. The 2M’s within the logo symbolize an expansive and exciting future which is based on a solid heritage.”

The XUV700 is launching soon and it will be the first SUV to receive the new twin peak logo which shortly will be adorned by the rest for the SUVs lineup in a phased manner. Watch this space and our social media handles for the full review of the XUV700.