Ducati launches its native smartphone app - MyDucati - for owners and fans

Ducati has launched its new MyDucati app for both its customers and enthusiasts. The app, which is available on both iOS and Android, gives its users access to exclusive content such as previews of new launches, special events and such benefits. The app also has a tool to locate the nearest Ducati dealership, using GPS, in order to book services or test rides.

As for the ownership experience, Ducati is introducing the Ducati Card program, under which you can have access to all your motorcycle-related documents on the go, at the push of a button. The app also has a reserved section for members of the Desmo Owners Club (DOC) and will help them share their experiences with peers and participate in exclusive initiatives.

Ducatisti can also configure their dream bikes and share it with their friends using the online configurator, which allows you to tailor a Ducati to your liking. Users who are already registered with MyDucati can use the same credentials as the website to login to the app.