Automobili Pininfarina reveals new images of their PF0 hypercar prototype

Pininfarina PF0 electric hypercar and the ‘PURA’ design philosophy, revealed

Automobili Pininfarina has revealed more images of their PF0 electric hypercar prototype along with the reveal of the ‘PURA’ design philosophy. Automobili Pininfarina has also confirmed a €20 million investment with Pininfarina SpA. The new cooperation and investment will be a cornerstone for the design, development and the production of the electric hypercar, the PF0 and future additions to the portfolio.

Michael Perschke, CEO, Automobili Pininfarina, said: “It is a pleasure and a privilege to partner with the world’s greatest car design house, Pininfarina SpA. This agreement brings us together and marks the beginning of two exciting chapters in our very different histories.

PURA Design philosophy:

Automobili Pininfarina ‘PURA’ design philosophy presented alongside new PF0 prototype
As with all Pininfarina-designed cars, the end product is more than just a styling exercise. The Italian coachbuilder, known for designing many of the world’s most iconic cars, has always viewed automotive exterior and interior design, the driving experience, the passenger experience, and engineering innovation as equal partners. This design purity, where form and function are inseparable, defines what Automobili Pininfarina is terming its ‘PURA’ design vision for its own range of cars and all brand touchpoints. Starting with PF0 in 2020, ‘PURA’ will ensure that Automobili Pininfarina cars match purity in design with energising performance derived from optimised aerodynamics, ground-breaking engineering solutions, and the extreme – yet manageable – power that electrification offers.

Silvio Pietro Angori, CEO, Pininfarina SpA, said: “We are very pleased to add Automobili Pininfarina to the list of the many prestigious car makers for which Pininfarina SpA will be designing cars in the future. This agreement will also allow us to show our expertise in engineering and manufacturing of limited-series cars. Starting with the stunning PF0, we will develop a range of cars for Automobili Pininfarina that I believe will stand side-by-side with classic Pininfarina cars in their beauty, purity and innovative technologies.”

Automobili Pininfarina has started presenting the PF0 prototype in Europe. The first potential European clients and the first luxury car retailers aiming to represent the brand in the region have met at a series of VIP events hosted by legendary racing driver and new Automobili Pininfarina Development Driver Nick Heidfeld. The feedback indicates strong demand for PF0 and significant interest in plans for future cars that will all be luxury, fully-electric and low-volume within their sectors.

First images of the Pininfarina PF0 teased at Monterey Car Week, Pebble Beach – Click here