A clean car is an attractive car and to help you keep your car’s interiors spick and span, Yokohama plans to distribute 25,000 portable car dustbins to its customers in India, to support the government’s Swachh Bharat Abhiyan (clean India mission). This is not new for the company as it has also conducted various ‘clean up drives’ in the past near its offices with the help of its employees and local communities, as a part of its CSR initiative.
On the distribution of the portable car dust bins, Kazuya Miyazawa, managing director, Yokohama India Pvt Ltd. said: “Sometimes presence of appropriate equipment can encourage correct behavior. So we are sure that presence of portable car dust bin would reinforce right behavior and contribute to cleanliness.”
Hyundai had also introduced a similar concept earlier this year with its ‘Swachh Can’, a portable dust bin fitted as standard in all Hyundai cars from March 1, 2018, to show its support to the clean India movement.