Narayan Subramaniam, CEO of Ultraviolette Automotive, discussed their comprehensive plans for EICMA, including the global launch of the F97 international edition and the unveiling of an upcoming electric motorcycle platform. He emphasised EICMA's role as a platform for showcasing their product and technology innovations, and he revealed their intention to announce the international launch in the second quarter of 2024. In addition to expanding their distribution network in India and introducing new features for the F77 lineup, the company is focusing on entering the European market, aligning with their ambitious five-year strategy to establish a strong global presence in various motorcycle segments.
As told to team evo India
Q. What plans does Ultraviolette have for EICMA this year?
A: Global launch of the F97 international edition and unveiling of the future electric performance motorcycle platform.
Q. Is it going to be a product showcase?
A: Yes, it is going to be a product and technology showcase, including the F97, the future of charging technology, future-ready technology and other future motorcycle platforms.
Q. Are you planning to announce the international launch of Ultraviolette?
A: Yes, we are going to launch Ultraviolette internationally in the second quarter of 2024.
Q. Are you planning to showcase any new products that are India-bound?
A: The features that have been designed for the international market may make it through production for India as well.
Q: What can we expect from Ultraviolette in the coming months in India and abroad?
A: In India, we are looking at expanding our distribution outside of Bangalore to about 15 cities and 30 touchpoints in the coming future. New hardware and software features for the F77 and multiple accessories for the F77 lineup are also planned. The primary focus will be on the distribution.
On the international front, our intent is to look at the European market to begin with. There is strong interest from North and South America and parts of Southeast Asia as well. So, we'll take this up periodically, starting out in Europe.
Q. How does it feel to be taking part in EICMA?
A: It is a moment of pride, not just for the Ultraviolette but also for what we represent, which is a company building the future of motorcycling and technology. For India, it represents a moment where something so cutting-edge is competing with the marquee brands of the world. Historically, they've looked to the east or the west for the most advanced motorcycles, but this represents a moment where India is now exhibiting that kind of capability. As a startup, it is a great moment of validation of the fact that a small group of people in India have designed and developed compelling products, which is exciting for global markets.
Q: What’s the five-year plan for Ultraviolette?
A: The five-year plan for Ultraviolette is to be present in multiple motor cycle segments and in multiple global markets and to be the leader in electric motorcycles.