Tata Motors Nexon to use the ‘Force’ with the new Star Wars: The Last Jedi movie

In a strategic move, Tata Motors announces an association with Disney India just before the release of the upcoming film – Star Wars: The last Jedi. Tata Motors with this association aims at promoting the Nexon among the Star Wars fans by correlating the technological features of the car with the theme of the epic movie series. According to the company the Moroccan blue and the Vermont red colors of the Nexon – are symbolic to the light and the dark side of the Force in the Star Wars galaxy. Customers will also be able to buy Star Wars merchandise at the Nexon Skill Arenas.

“We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs. Fuelling the force within you, the Tata Nexon takes driving to ‘Level Nex’ which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands,” said Vivek Srivatsa, Head of Marketing, PVBU, Tata Motors.

The Star Wars franchise witnesses a huge fan following and the movie is expected to release on December 15, 2017.