Maruti Suzuki personal sales network to fall under Arena umbrella

In tune with the company’s path of Transfermotion 2.0 initiative, Maruti Suzuki has announced that the entirety of its showrooms will undergo a transformation to a new age platform – the Maruti Suzuki Arena.

Customer delight being at the core, the Arena showrooms will act as the easiest and most informative way one would go about buying a Maruti Suzuki vehicle. A revamped website will enable the potential customer to select preferred slot to visit his nearest Arena showroom wherein he will be greeted by his own personal relationship manager.

The Arena showrooms will have customer engagement areas such as the Coffee Consultation Area and the Owner’s Lounge. Here the customer can also make use of the digital facilities to personalise and style his Maruti Suzuki vehicle to his liking virtually, which could then be adapted on to his car.

With the Arena, Maruti will now have four distinct retail channels, the other three being the premium NEXA, Commercial and True Value. This too will have its own design philosophy with blue signature elements at its core much like the monochromatic tone with the NEXA outlets.

The company will be converting all its existing showrooms to the Arena platform come 2022, the initial target being 80 by March 2018.