By sourcing parts from local suppliers, BMW have cut costs and dropped prices by Rs. 1 to 5 lakh
7th May, 2015
BMW have shown their commitment to India by increasing localisation at their Chennai plant to 50 percent. In doing so, they have managed to slash the prices of cars like the 3 Series, 3 Series GT, 5 Series, X3 and X5.
BMW now gets its engines and transmission from Force Motors, axles from ZF Hero Chassis, door handles from Draexlmaier India and exhaust systems from Tenneco Automotive India.
BMW have been having a tough couple of years and now the drop in prices is bound to bump up sales. BMW had originally overtaken Mercedes-Benz as the segment leader in 2010, thereafter slipppng to number three, trailing Audi and M-B.
The 3-Series can now be yours for a lakh of rupees less. The price of the base 3-Series GT hasn’t changed, but the Luxury variant is down by Rs.2 lakh. The prices of the 5 Series have been dropped by Rs.2 lakh. The X3 and the X5 now start at Rs.46.90 lakh and Rs.65.90 lakh respectively.
Other CKD models, including the 1 Series, X1 and 7 Series remain the same. CBUs like the 6 Series, Z4, i8 and cars from the M family also do not feature a change in price. Hence BMW achieves 50 per cent localisation, slash prices.
BMW 3 Series
Variant Old price New price
320d Prestige Rs. 35.90 lakh Rs. 34.90 lakh
320d Luxury Line Rs. 39.90 lakh Rs. 38.90 lakh
320d Sport Lin Rs. 39.90 lakh Rs. 38.90 lakh
BMW 3 Series GT
Variant Old price New price
GT Sport Line Rs. 39.90 lakh Rs. 39.90 lakh
GT Luxury Line Rs. 44.50 lakh Rs. 42.90 lakh
BMW 5 Series
Variant Old price New price
520d Prestige Rs. 46.90 lakh Rs. 44.90 lakh
520d Prestige Plus Rs. 49.90 lakh Rs. 47.90 lakh
520d Luxury Line Rs. 51.90 lakh Rs. 49.90 lakh
530d M-Sport Rs. 62.50 lakh Rs. 59.90 lakh
BMW X3
Variant Old price New price
X3 20d Expedition Rs. 47.90 lakh Rs. 46.90 lakh
X3 20d xLine Rs. 52.90 lakh Rs. 51.90 lakh
X3 30d M-s NA Rs. 59.90 lakh
BMW X5
Variant Old price New price
X5 Expedition Rs. 68.90 lakh Rs. 65.90 lakh
X5 Design Pure (5-seat) Rs. 74.50 lakh Rs. 69.90 lakh
X5 Design Pure (7-seat) Rs. 75.90 lakh Rs. 72.90 lakh