Mercedes-Benz India customers to benefit from their Circle Elite programme

Mercedes-Benz India has introduced a programme called ‘Circle Elite’ for its customers. The German carmaker has tied-up with multiple lifestyle and luxury brands across various domains like hospitality, entertainment, travel, sports, healthcare, etc. The ‘Circle Elite’ initiative will allow the luxury carmaker’s customers in India to benefit from these tie-ups by dialling a hot-line number. The programme includes privileges like discounted dining offers at various premium restaurants in the country, bookings at RSVP events, global travel and medical assistance, complimentary golf lessons, offers on electronic and lifestyle products etc. The company claims that all 2018 Mercedes-Benz India customers are automatically enrolled in this programme without any additional enrolment costs.

On the launch of this initiative Roland Folger, MD and CEO, Mercedes-Benz India said, “Amidst many firsts,  ‘Circle Elite’ is yet another benchmark initiative by Mercedes-Benz India in the luxury car segment. We have crafted this exquisite program for our customers for their enduring relationship with Mercedes-Benz. The idea is to offer them in their daily experiences customised services ranging from gourmet cuisines to golf course and everything in between. The bespoke request encompasses dining, art & culture, shopping, business, golfing and other services. It also entails services such as travel and medical assistance. We hope that these intriguing indulgences and custom-made experiences will further drive value to our customers. The programme is in line with our brand ethos, a manifestation of the trust and love our customers have in us. This is another initiative that will distinguish Mercedes-Benz and help us sustain our ‘Best Keeps Leading’ leadership philosophy in the Indian luxury car segment”.