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Hero MotoCorp kick-starts its ‘Joyride Carnival’ customer care program

The manufacturer is looking to boost the after sales experience of its customers; over a million registrations were received in 400 days

Hero MotoCorp introduced its after sales experience initiative for its customers, ‘Hero Joyride Programme’ last year in January and since then, it has received over a million registrations for the same. It is a smart card based annual maintenance package, where customers get many benefits including savings on periodic maintenance, service labour cost and two-wheeler parts at Hero authorised workshops. Hero is focusing on strengthening its after sales across the country for its wide customer base.  The initiative will go on until the end of this month, where registered customers can avail complementary cleaning and washing of their two wheelers at authorized service centres. Apart from this service initiative, Hero MotoCorp is also offering other post-sales services like a five year warranty scheme, Hero GoodLife programme, five free services and insurance cover for the vehicles.

The head of sales and customer care, Hero MotoCorp, Ashok Bhasin said, “Hero MotoCorp is committed to providing Best-in-Class sales and after-sales experience for its valued customers. We thoroughly study customer requirements and accordingly introduce distinct and innovative programs to offer maximum convenience and hassle-free vehicle ownership to our customers. The Hero Joyride Program is a step in this direction. Not only does the Program offer peace of mind to the customers, with modern technology, it enables them to utilize the offerings across the country without any delay or tedious processes. We expect the registrations to further go up significantly in the coming months.”

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