CEAT and Mahindra Adventure to host exciting off-road excursions in India
CEAT and Mahindra Adventure to host rides across the country
CEAT Ltd announced a collaboration with Mahindra Adventure to host challenging drives across the length and breadth of the country. Mahindra Adventure has been hosting various expeditions for Mahindra owners across India. The Monastery Escape which was the first expedition on their calendar this year started on 17 June, from Delhi.
CEAT will be supplying the tires for the Mahindra vehicles to ensure a safe and comfortable drive. The location of the expeditions will feature some of the most treacherous terrains which will be traversed in harsh weather which means Mahindra and CEAT will have to ensure the highest safety standards for the participants. They will also host other multi-day expeditions such as Bhutan Escape, Spiti Escape, Everest Base Camp and Authentic Bhutan.
Read the full press release:
CEAT Partners With Mahindra Adventure for Exciting Off Road Expeditions in India
Mumbai, 26th June, 2018: Leading Indian tyre manufacturer, CEAT Ltd, the flagship company of RPG Enterprises announces its collaboration with Mahindra Adventure who has been hosting some of the most challenging expeditions across the country. In its eighth edition, CEAT and Mahindra Adventure will organize rides across the most adventurous and beautiful landscapes in the Indian topography. The first expedition, the Monastery Escape drive started from Delhi on 17th June 2018.
These expeditions go through some of the most difficult terrains in harsh weather and it becomes crucial to ensure highest safety standards for the participants. To complement the sturdy Mahindra vehicles, CEAT will supply tyres to participating vehicles making sure that the journey is safe and comfortable. The tyres will help participants tackle the rough terrains with complete confidence.
The journey will comprise of several multi-day events including expeditions such as the Monastery Escape, Bhutan Escape, Spiti Escape, Everest Base Camp and Authentic Bhutan.
Commenting on the association, Mr. Nitish Bajaj, Head of Marketing, CEAT Ltd says, “We are delighted to be associated with Mahindra Adventure in its eighth edition. Mahindra Adventure is a leading property for off-roading in India. CEAT’s focus towards safety, grip and stability, a vital component for off-roading journeys, has been a key driver for our association. We hope to provide a safe and smart driving experience to all the participants yet again.”
“In keeping with our promise of providing adrenaline-pumping challenges and escapes under Mahindra Adventure, we are pleased to announce our association with our partner CEAT. The expeditions leverage the changing aspirations and lifestyles of the youth of India. Further, the journey also aims to celebrate the incredible landscapes by connecting exotic locales in tough and rugged Mahindra vehicles. So here’s your chance to start your engine and & get ready to get lost in the breathtaking views,” said Mr. Veejay Ram Nakra – Chief of Sales and Marketing – Auto, Mahindra Auto. Mahindra Adventure has been a leader when it comes to off-road outing and has also been training people in off-road driving. They have given people lifetime experiences of adventurous trips to the most beautiful places in India and abroad.
