German luxury car manufacturer Audi has announced the launch of Audi Mobile Terminal Tour 2018 in Mumbai today. The initiative that is now in its fourth year, is a customer-focused mobile showroom that will tour 20 cities across India. The Audi Mobile Terminal has visited 54 cities in the past and is equipped with a car on display, vehicle accessories and a customer experience lounge. Audi says that their aim is to improve their customers’ buying experience by offering them to conduct test drives and connect with dealers.
On Audi’s new customer-centric mobile platform, Mr Rahil Ansari, head of Audi India says “Reaching out to the Indian hinterland is one of our focus areas as the customers in Tier 1 and Tier 2 cities exhibit rising aspirations for luxury cars and expect similar luxury experience offered as standard. Making the brand available and accessible for these customers is vital for us as we are witnessing increasing contribution to volumes from these cities. Audi Mobile Terminal has been a successful initiative as it takes the Audi brand right to the customer doorstep and offers them an unparalleled luxury buying experience as offered anywhere from Audi in India”.
Audi will hold their first showcase in Agra on July 14 and 15 and will collaborate with Audi dealerships in every associated city to hold the event. Audi also claims that over 6000 customers visited the Mobile Terminal in the previous years.