Words by Ganesh Murthy
TVS Tyres has partnered with Hero Asia Cup 2017 as the ‘Co-Presenting’ Sponsor of the hockey tournament extending its support to the national game and once again for prestigious tournaments. Hero Asia Cup 2017 is one of the premier hockey tournaments globally and the 10th edition of the quadrennial hockey championship will commence from October 11 to 22, 2017 at the Maulana Bhashani National Hockey Stadium in Dhaka, Bangladesh. The eight teams that are participating in the tournament are Bangladesh, China, Korea, Pakistan, Japan, Malaysia, Oman and Team India. India will be facing Japan in the opening encounter on October 11, 2017.
“This is a great opportunity for TVS TYRES to reach out to a global audience. Hockey is a popular sport and we aim to build wider brand recall through such esteemed tournaments,” said P Vijayaraghavan, director, TVS Srichakra, on the association.