The first edition of Riders Music Festival was held in the Jawaharlal Nehru Cricket Stadium recently. The event combined the best of music and motorcycles as the crowd witnessed live performances of over 16 artists and rallies by Ducati and Triumph.
With more than 16 artists including stalwarts such as Amit Trivedi, Lucky Ali, Kutle Khan, Monophonik, Voctronica and The Local Train, the crowd was left mesmerized at the end of the event. The two-day long event also saw the inclusion of grub stations, flea markets, gaming arenas and adventure sports. Stand-up comedians such as Kenny Sebastian and Kannan Gill also performed at the event.
Speaking at the event, Nisha Narayan, COO, Red FM said, “This was the first time we did an event like this and the response has been phenomenal. Being innovative with our content and consumer relevant has always been our prime focus. Keeping this in mind the new IP of Red FM and first of its kind biking meets music concert, the Riders Music Festival was a one-stop leisure destination for our listeners. In order to let them relax, revive and re-ignite energies, the music was carefully curated keeping the theme in mind and was a perfect blend of rock and electronic. With a footfall of 15,000, over 20 brand associations and 16+ artists; Riders Music Festival has been a huge success and will soon move to other cities as well.”
Having received a great response, the Riders Music Festival is now expected to move to the other parts of the country.