Words: Shubham Choukse
MRF has launched a new range of tyres specially designed for premium cars in India. The new range is named ‘Perfinza’ meaning perfection, is available for more than 60 premium models from manufactures ranging from Maruti, Ford, Skoda, Volkswagen, to even luxury brands such as Audi, BMW, Mercedes-Benz and Jaguar.
MRF claims that the Perfinza range is solely developed by MRF R&D and has been extensively tested in India, Germany and Spain at independent testing centres. The tyres are developed with asymmetrical pattern on a silica based compound to handle every possible road situation in India, with main focus on wet-grip, comfort and noise reduction. “Our R&D Engineers had one word in the mind when they engineered this tyre – Perfection. Perfinza by MRF is a tyre that delivers the perfect drive every time.” said Koshy K Varghese, Executive Vice President, Marketing, MRF Ltd at the launch.
The Perfinza range will be available across the country, and are available at all MRF Tiretok and Tyre and Service (T&S) outlets.