Words: Shubham Choukse
Maruti Suzuki has introduced the iCreate personalization options for the Swift. It will allow the new customers of the Swift to personalise their car with upto 120 customisation options for the exteriors as well as the interiors.
The ‘i Create’ experience offers exterior customization options such as contrasting roof wraps, vibrant hood stripes, sporty alloy wheels, front grille garnish, headlamp garnish and backdoor garnish, front, rear and side underbody spoilers, sporty body side moldings, door visors and window frame kit. Similarly the insides of the car too can be personalised with various options, such as, interior flocking kit in red, blue or black, steering wheel covers in red, blue or white, interior styling kit in wood and carbon finish, designer mats, coloured neck and back cushions, and vibrant seat covers with various design options.
Introducing iCreate for Swift, R. S. Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki India said, “At Maruti Suzuki we believe in setting trends, leading the industry and giving an exclusive personalisation experience to our customers. iCreate is a revolutionary tool for car enthusiasts who love to flaunt their individuality on their cars. After the success of iCreate on Vitara Brezza, we are introducing it on Swift, which will empower the young and dynamic customers to create their own impression on their Swift.”
The Swift was launched in India back in 2005, and since then Maruti Suzuki has been updating the Swift from time-to-time. The current generation model is available with a 1.2-litre petrol motor and a 1.3-litre diesel motor with power outputs of 84.3bhp and 75bhp, respectively. With the i Create’ personalization experience Maruti is trying to freshen its appeal before launch of the all-new Swift which is due early next year.