Words by Shubham Choukse
Lexus, the luxury arm of Toyota has come up with a new green initiative. The company has announced that it will plant trees on behalf of each Lexus India customer, for every car sold in the country from August 2017. The trees are being planted as an effort to neutralize the environmental impact of the carbon emissions generated by the Lexus cars that are sold. It is to be noted that Lexus has a hybrid range that’s geared towards reducing the carbon footprint that cars have.
The Delhi and Gurgaon guest experience centers along with the Chandigarh after sales service facility will plant trees at the periphery of Sitamata Sanctuary in Rajasthan, while the Mumbai guest experience center will plant trees in Nimbora and Amravati in the state of Maharashtra , with the support of Grow-Trees.com, the Bengaluru guest experience center and the Hyderabad, Kochi and Chennai after sales service facilities will plant trees at Toyota Kirloskar Motor’s manufacturing facility in Bidadi, Karnataka.
Akitoshi Takemura, President, Lexus India said, “This initiative is a significant milestone in Lexus’ commitment to India since our launch in March this year. It is a commitment towards building a better planet for the future generations. Planting a tree enables us to mitigate the impact of carbon emissions. Additionally, involving our guests in this initiative fosters better living and building stronger communities that care for the environment.”