Honda’s mega education drive has entitled 1,20,859 people to become safe riders till now. Under the ‘Catch them young’ initiative, Honda India has educated nearly 55,000 kids. Over 26,000 female riders were a part of ‘Dream Riding’ initiative in November 2017, which claims to make women learn an automatic scooter in just 4 hours.
The key initiatives of Honda’s mega road safety includes a riding trainer computer driven machine that puts riders in real life road traffic situations via a variety of options where traffic can be adjusted as well. The machine is also designed to help new riders to get their hold on motorcycle clutch and gear operations before actually riding on road. The initiative also includes customized road safety modules for children under which kids in the age group of 9-12 years can try their hands on CRF50 motorcycles in a safe and restricted environment. The motorcycles have been specially imported by Honda under this initiative. Honda also conducts activities like ‘Stop Before Stop Line’ and ‘School Bus Safety Championship’ on regular basis.
Speaking on the occasion, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda 2Wheelers India is committed towards road safety in India. Both theory and practical experiences were extended on road safety to the participants. The month of November was special to us as we educated more than 1.2 lac Indians. I express my sincere thanks to the government authorities across states for providing Honda an opportunity to extend our road-safety awareness activities via the 12 traffic parks.”