Mercedes-Benz India launched Bridgeway Motors dealership in Thrissur, Kerala on December 6, 2017. With the launch of this new 3S (Sales, Service and Spares) facility, the German carmaker now has 90 dealerships spread across 44 cities in the country. Along with Thrissur, the dealership will also provide service to the neighbouring cities like Palakkad, Gurvayoor, Irinjalakuda and Chalakkudi. Bridgeway Motors is built with a total investment of Rs 7.5 crores.
Spread across a total area of 16,000 sq. ft., the dealerships currently has 5 cars on display and 8 bays dedicated for maintenance and repair at the service facility The carmaker has scheduled to inaugurate 12 new dealership outlets by the end of this year, Bridgeway Motors being the 8th dealership. Mercedes-Benz also launched 12 new products this year. The rapid expansion of dealership and product network is a part of their ‘Go to customer strategy’ plan.
Speaking on the occasion of inauguration, Mr. Roland Folger, MD& CEO, Mercedes-Benz India said, “We believe in the India growth story and firmly underline the fact that Tier II markets like Thrissur will be future growth drivers for the brand. We are glad that our network expansion strategy is bearing fruits and we have been able to penetrate to newer markets and unlock their potential. Mercedes-Benz has been successful in offering luxury experience to customers beyond the established metros and hence, cement our position as the luxury marquee with the most comprehensive network presence. South India continues to remain one of our key markets and will witness continued network expansion and focused growth.”
Ajmal Abdul Wahab, Managing Director, Bridgeway Motors, said, “It gives us immense pride to deepen our association and be a part of the expansion journey of Mercedes-Benz India in Kerala. Bridgeway Motors, Thrissur is equipped with luxury elements aiming to deliver a world-class service, synonymous with Mercedes-Benz. The luxury car segment growth in Kerala is on a rise, and customers have shown keen interest in Mercedes-Benz and with this new facility, we will be able to cater to that growth story.”