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Land Rover to celebrate its 70th anniversary year

Land Rover
Land Rover
One of the first ever Land Rovers to be ever built will be restored as part of the celebrations

Words by Afzal Rawuther

Land Rover will commemorate its 70th anniversary year with a series of events in 2018, beginning with the restoration of the first ever Land Rover – one of the three pre-production Land Rovers shown at the 1948 Amsterdam Motor Show launch. In decades to come, the three pre-production units went onto become instantly recognizable as Land Rovers the world over.

This Land Rover was lost and was untraceable. The demonstration vehicle from the Amsterdam show was last on the road in the 1960s, after which it spent 20 years in a Welsh field before being bought as a restoration project; it then lay languishing unfinished in some garden. Following its surprise discovery just a few miles outside of Solihull, UK – where the car was first built – the experts at Jaguar Land Rover Classic spent months researching in company archives to unravel its ownership history and confirm its provenance.

The team behind the Land Rover Series I Reborn programme, which allows Land Rover customers to own a slice of Land Rover history with meticulously restored Series Is, will now embark on their most challenging project yet: a year-long mission to preserve this historically significant prototype and enable it to be driven again.

Tim Hannig, Jaguar Land Rover Classic Director, said: “This Land Rover is an irreplaceable piece of world automotive history and is as historically important as ‘Huey’, the first pre-production Land Rover. Beginning its sympathetic restoration here at Classic Works, where we can ensure it’s put back together precisely as it’s meant to be, is a fitting way to start Land Rover’s 70th anniversary year.”

“There is something charming about the fact that exactly 70 years ago this vehicle would have been undergoing its final adjustments before being prepared for the 1948 Amsterdam Motor Show launch – where the world first saw the shape that’s now immediately recognised as a Land Rover.”

The Jaguar Land Rover Classic team will follow a dedicated process to restore the launch vehicle, which has a lot of special features that are unique to the 48 pre-production Land Rovers that were produced prior to the mass production vehicles, such as thicker aluminium alloy body panels, a galvanised chassis and a removable rear tub. The patina of its components will be preserved, including the original Light Green paint applied in 1948.


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