Maruti Suzuki announced that the Ciaz, its popular sedan, will be now be sold through the premium Nexa dealerships across the country.
The Ciaz has been doing great numbers for India’s largest carmaker, averaging over 5,000 units since April 2016. Maruti has sold over 1.5 lakh units since tthe Ciaz was launched.
Through Nexa experience, customers will now be eligible for all the benefits such as Nexa Music Lounge (live music performances), Nexa Journeys (road trips) and Nexa Lifestyle (access to fashion shows). The customers will also be able to avail exclusive service offers through dedicated relationship managers.
Speaking at the event, Executive Director (Marketing and Sales) Maruti Suzuki India Limited R S Kalsi said, “Today, Nexa has established itself as a successful model with over 200,000 cars being delivered in less than two years of launch. Ciaz at Nexa gives us the confidence to do even better and strengthen the brand Maruti Suzuki. Through this move, we will be able to offer the Nexa experience to new customers. At the same time, it will help us achieve our sustained long term goal of 20% sales through Nexa.”